The Complete Guide to Chatbots for Marketing

Drift is a conversation-driven marketing and sales platform that connects businesses with the best leads in real-time. As users navigate your website, Drift enables you to directly message them within the browser or to serve them an automated chat experience. The next step is to figure out what content you want customers to engage with throughout the chatbot interaction. To create a successful chatbot marketing strategy, you need to have a well-structured plan. Identify who your audience is, how they interact with your brand and how you are going to measure success. All these will decide your chatbot user experience and conversational workflows.

While it has standard chatbot capabilities, businesses can upgrade to conversational AI chatbot features for an additional charge. The solution allows businesses to use chatbots for simpler queries and escalate to human agents when necessary. So, businesses can leverage AI chatbots to send pulse surveys to customers, interact with them based on their feedback, and understand more about their experience. Conversational AI chatbots can collect in-depth customer feedback by conversing with them in natural language. In most businesses, 75% of customer service queries are made up of just a few issues. Some of these are simple enough, so bots can handle them in most cases.

DON’T try to pass your chatbot off as human

As one of the first bots available on Messenger, Flowers enables customers to order flowers or speak with support. As always, the engagement doesn’t have to stop when the action is complete. Consider different ways you can keep the interaction going but limit your focus to a couple of key areas. This is important because the interaction with your brand could lead to high-value conversions at scale, without any manual sales assistance. For each of the questions you’ve asked, figure out the best responses users can choose from.

• If you prime your chatbot with the tools to use when it’s faced with unforeseen situations, you’ll set yourself, and your customers, up for success.
• Your bot can be your most valuable conversion tool by pushing users to their final destination.
• But, everyone’s favorite tends to be the cold hard cash you’ll save.
• When a customer seeks to schedule an appointment with a service provider.
• West Jet, for example, has a Facebook chatbot that can book flights by asking the departing and arriving airports and the date.

The self-proclaimed “unofficial fuel of gamers” connected with its customer base through advocacy and engagement. You can leverage the community to learn more and improve your chatbot functionality. Knowledge is shared and what chatbots learn is transferable to other bots. This empowers developers to create, test, and deploy natural language experiences. This chatbot development platform is open source, and you can use it for much more than bot creation.

Chatbot benefits for businesses and customers

No-code chatbot builders (like Landbot) democratized access to conversational tech and enabled non-tech professionals to create their own bots. They allow you to keep the development in-house and under control without hassle. As an emerging technology, AI chatbots still have several limitations, and there are ethical concerns and biases to consider. Whether you’re using chatbots to brainstorm marketing ideas or write blog posts, keep an eye out for factual inaccuracies, biases in data, and plagiarism and copyright infringement. Human oversight is essential to ensure that the content you create is accurate, original, and of high quality.

Read more about Chatbot For Businesses here.